The problem: The media had more or less ignored the launch.
Before the company was litigated out of existence by a record-industry lawsuit, it boasted the world's most popular file-sharing software, bigger even than Napster.
Now Yagan had set out to bring to online dating, a growing market dominated by a number of, as Yagan saw them, expensive and unsatisfactory competitors like IAC's (NYSE: IACI)
They began work on Crazy Blind in July 2007 and assigned three of the company's nine engineers to build the website.
The site made it easy for users to go on blind dates within hours of signing up.
Despite the lukewarm trial run, Yagan and Coyne persevered.