This is a perfect idea, as many people are Googling for that information anyway.
Although I love the creativity here, I think they could do a little bit better of a job tying it back to their main purpose – they aren’t afterall.
In addition to recipe recommendations, Match shows couple success stories and dating tips. This works just as well for B2B software companies showing off customer success stories as it does for Zoosk, who shows off successful matches on their blog. e Harmony’s dating advice blog features guest posts from book authors and dating coaches.
Sprinkling in an outside expert opinion along with posts from your company adds relevance and a fresh perspective to your blog.
Showing statistics is a fantastic way to position yourself as an expert, which is particularly helpful for B2B content. Through questionaires, OK Cupid collects metrics on people’s points of view when it comes to relationships and err….